Trump Media & Technology Group is taking a big step into digital finance with a $250 million plan to launch cryptocurrency ETFs and separately managed accounts. This new venture, announced in late March 2025, is in partnership with Crypto.com and Charles Schwab. Through the newly launched Truth.Fi brand, the company plans to bring Bitcoin, Cronos, and other digital assets into investment portfolios. As crypto continues to gain momentum worldwide, Trump Media aims to expand beyond its Truth Social platform and make a mark in the financial world.
A New Direction for Trump Media
Known for its conservative social media platform, Truth Social, Trump Media is now moving into financial services. The Truth.Fi brand, introduced in January 2025, signals a new direction for the company. With support from Charles Schwab’s asset management experience and Crypto.com’s blockchain technology, the $250 million investment marks a shift toward fintech. The plan includes ETFs that mix traditional stocks with crypto assets and feature themes like “Truth.Fi Made in America ETF” and “Truth.Fi Bitcoin Plus ETF.” These products aim to appeal to investors who want solid returns and a sense of national pride.
Schwab provides the financial structure and regulatory strength. Crypto.com brings technical expertise, handling custody services and blockchain integration. Together, the partnership creates a bridge between traditional finance and decentralized digital assets.
How the Collaboration Works
Each partner plays a clear role. Crypto.com manages the crypto side, including custody services and asset integration for coins like Bitcoin and Cronos. Charles Schwab oversees the asset management and compliance side, using its long-standing financial expertise. A Crypto.com affiliate, Foris, will help launch and distribute the investment products to a global market.
Crypto.com’s involvement is significant, with the platform serving over 80 million users worldwide as of early 2025. Schwab’s role highlights the growing trend of traditional finance embracing digital assets. The goal is to create ETFs that attract both crypto veterans and new investors interested in trying out the market.
Why Now? The Crypto Boom and Trump’s Vision
CRO token price movement in the last 24 hours, screenshot from CoinGecko at 09:05 AM on March 25, 2025.
This launch comes at a time when the crypto market is booming. Bitcoin is trading near $80,000, and the global crypto market cap recently passed $2.5 trillion. Trump Media’s leadership, closely aligned with former President Donald Trump, sees this as a chance to position the U.S. as a leader in blockchain technology. Trump has previously pledged to make the country the “crypto capital of the world,” and this move fits that vision.
With more than $700 million in cash reserves at the end of 2024, Trump Media sees this investment as a way to diversify and ride the wave of investor interest in crypto ETFs. These funds allow people to invest in crypto markets without owning digital coins directly. Since BlackRock’s iShares Bitcoin ETF broke fundraising records in 2024, demand for crypto ETFs has surged. Trump Media hopes to capture part of that growing market by offering unique, patriot-branded funds.
Market Response and What’s Ahead
The announcement sent Trump Media’s stock (DJT) up 10.5% in after-hours trading on March 24, 2025. That jump is notable, especially after the stock dropped 38% over the past year. Investors seem optimistic that the Truth.Fi ETFs could become a strong new revenue stream, moving the company beyond its reliance on social media. Experts think the project could attract curious retail investors, and the combination of Crypto.com’s tech and Schwab’s financial credibility may help it scale.
Still, the success of this venture will depend on how well it is executed. U.S. regulators continue to closely monitor crypto ETFs, and navigating those rules will be critical. However, with Schwab’s regulatory knowledge and Crypto.com’s blockchain infrastructure, Trump Media appears ready to meet the challenge. If all goes well, Truth.Fi could grow to offer even more crypto-based products and expand the company’s fintech ambitions.
Conclusion
Trump Media’s $250 million plan to launch crypto ETFs with Crypto.com and Charles Schwab signals a major push into modern finance. By blending traditional investing with digital assets, the company is carving out a spot in the growing crypto economy. Whether this move makes Trump Media a serious player in fintech or proves to be a bold experiment, one thing is clear: crypto is no longer on the sidelines, and Trump Media is ready to compete.
